After the success of Hausla Buland campaign last year with an anthem Har Kadam Haulsa Buland, Haywards 5000 has launched another campaign ‘Hausle ki Goonj’, with a live concert by singer Kailash Kher at the Asia Cup in Bangladesh.
The focus of the ‘Hausla Buland’ campaign was to collect the stories of resolve and resilience from people across country and use the snippets of their experience in the making of, “The Hausla Buland Anthem” that inspired rest of the country.
The new campaign will be promoted nationwide with the anthem being sung in regional languages by local singers. Written by Javed Akhtar, the anthem will be performed across 65 cities like Punjab, Madhya Pradesh, Orissa, Maharashtra and Kerala.
Kailash Kher said, “It gives me immense pleasure to be part of this campaign which inspires the common man to take the difficult yet truthful path in life. I was thrilled to launch the anthem in front of the passionate crowd present to witness the intense match.”
SABMiller India director – marketing Derek Jones said, “The ‘Hausla Buland’ campaign last year created a wave of faith and determination within the common man. We are glad to see so many people are quietly taking these small steps of courage and resolve and have made their lives better. They are real examples of ‘Hausla Buland’ and this anthem is dedicated to such epitomes of resolve.”
Check out last year’s Hausla Buland campaign’s anthem:
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