How the live music industry will evolve over the next few years – Score Short Reads

The initial impact of COVID-19 on the live music industry was massive. The collapse of the live music industry affected not only artists but thousands of people who work alongside them, from road crew and sound engineers to security guards and haulage companies. According to a report, the global live concert industry has lost more than $30 billion in 2020 due to COVID-19. 

Touring is at the very core of how artists engage with the global audience, however, the live events went remote, with concerts streamed on social media platforms. Two years ago, the idea of a live concert over social media channels would have been unimaginable.

With the lag, it was impossible for two artists in different locations to play music together. However, with the routing of the sound, artists have found ways to collaborate online with live sound. Now, with everyone stuck at home, most artists are upskilling to continue creating music.

In the pre-pandemic era, a singer could easily visit a nearby studio every time they needed to record, but with lockdowns in place, artists were in a position where they had to invest in superior audio quality systems at home, learn to record themselves and shoot videos. 

According to a report by EEMA, there was a surge in live events queries in during December and January of 2020-21. Corporates and the entertainment industry was looking to book the live event slots in June.. A  live ticket event provider, Book My Show, said that from October onwards, the company saw a 70% ticket sale for 50% capacity events as per the authority’s permission.

Comedy events attracted the maximum users in that period. Live DJ performances, band shows, cricketing events saw a surge in their demands. However, with the onset of the second wave of the pandemic, the live music industry had to witness the downfall again. But, with the vaccine roll outs, artists are hopeful of the revival of the live music industry. For the same, they are upskilling and investing in superior audio quality tools to enhance engagement with the audience during any live performance.

Investing in a Digital UHF system provides superior quality just like Sennheiser’s newly launched Evolution Wireless Digital. This wireless microphone system raises the bar by providing the highest dynamic range of any wireless system currently in the market. This wireless system is in a class of its own with increased bandwidth, equidistant frequency spacing, lowest latency, Bluetooth connectivity, automated set-up, ease of control and many more such amazing first-of-its-kind features for those who put quality and performance above all else.

It is no secret that the pandemic hit live and in person entertainment experience hard and the live music business – almost entirely shut down in most countries around the world. Other alternatives such as drive-in concerts offered some likeness of the experience but there is a widespread expectation and some evidence that the demand for live events will rebound strongly as people will keep believing in human interactions that offer a far richer experience than live streaming concerts.

How the live music industry will evolve over the next few years - Score Short Reads
Vipin Pungalia, Director, Professional Segment, Sennheiser Electronics, India

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