Marking a prelude to its annual Telugu music awards, 92.7 Big FM has launched the ‘Big Ugadi Music Festival’ in Hyderabad.
Celebrated to welcome the Telugu New Year, the fest will enable Big FM listeners across Hyderabad, Vishakhapatnam and Tirupathi with a perfect musical blend of ‘Ugadi Pachadi’, which represent six flavours of music like tangy, sour, bitter, sweet, salty and spicy songs.
The festival was launched by renowned music director Chakri, singer Uma Neha and lyricist Balaji where each one of them represented an ingredient and sang a song related to the flavour.
Concluding on 24 March, the fest will also give listeners an opportunity to meet their favourite singers by answering questions about a particular song. As part of the festival, the RJ’s will also do on-ground activities and connect listeners to play the contest.
The winners will get a chance to win VVIP tickets for the Big Telugu music awards scheduled in April.
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