Right from its opening seconds, Kinni Kinni Vaari plays out with an infectious energy that’s bound to impress those listeners who wish to listen to some fresh neo-Punjabi music. Canada-based DJ UpsideDown and LA-based producer ICONYK collaborate to handle the electro-pop production for this new track that’s bolstered by Raashi Sood’s vocals.
Sood croons with a playfully infectious charm, delving into heartbreak and getting over it. The lyrical elements are simplistic but perfectly suit the almost nostalgic club nature of the track. It’s worth playing on repeat if you need a so-called ‘bop’ to instantly lift your spirits. In fact, the main drop of the track is reminiscent of mid-2010 house tracks by international artists like DJ Snake and Major Lazer. As for the Punjabi vocals, if one is a fan of smooth jams by Indian-origin Punjabi artists like Zack Knight and Ash King (particularly his non-film music), then one should definitely give Kinni Kinni Vaari a listen.
The single is accompanied by a music video featuring several iconic women ranging from comedian Jamie Lever to actress Jannat Zubair. It follows the approach of ensemble-driven videos like Drake’s Nice For What, to celebrate the video description claims as ‘resilient, fierce, and powerful women’ and ‘their sass, sweetness, and drama’.
All in all, Kinni Kinni Vaari shines for its feel-good nature, and lively soundscape bringing the best out of a familiar formula. The brief duration (lasting a little over two minutes) adds further to the repeatability factor of it all. Given how this collaboration worked, listeners are bound to check out more work by UpsideDown and ICONYK while one can wonder if Raashi Sood would lend her voice on more such laidback electronic-influenced tracks.
Verdict: Kinni Kinni Vaari is catchy, dancey, and instantly positive.
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