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NAMM 2018: The Crossroads

The NAMM Show is once-a-year opportunity that gathers industry communities, unifying the ingredients of success for your business and your life. Not only will you be introduced to the latest innovative products that will drive the industry in the new year, but you will also have access to the best industry education, tailored to your specific needs. And filed under the “life is short” category of motivation, the memorable experiences that naturally occur at our industry’s family reunion, set against the backdrop of some of the greatest musical moments will spark your passion and energize your larger purpose of bringing music to the world.

The NAMM Campus will be larger this year, as a result of an expanded Anaheim Convention Center and the opportunity to bring together the full spectrum of music, sound and event technology. The goal is to give you a full 360 vantage point of the state of play as well as the clues and tools to chart your future.

The trade show floor is organized to maximize your time, with product segments closer together, more common areas to network and additional food options. We’ve also incorporated the technology to reduce the sound of product demos, resulting in a better experience for all.

Education is a cornerstone of The NAMM Show, and we’ve long envisioned of building a giant clubhouse for industry education; a hotspot where NAMM members could network, share and, most of all, discover new ideas to grow their businesses and careers. We imagined a forum with a campus feel that served as an extension of The NAMM Show itself, featuring all the education a NAMM member could ever ask for—ranging from music retail to pro audio to event technology, and everything in between.

NAMM U is now much more than an education program. It’s a hang. It’s a destination within The NAMM Show. And, of course, it’s a center of industry-best practices, big ideas and world-class training opportunities, housing hundreds of sessions—and unlike anything you’ve seen before.

Highlights at the new NAMM U Anaheim Hilton Center include:

Music Retail: NAMM U Breakfast Sessions each morning of the show, featuring free breakfast, music and insight from industry thought leaders, along with Retail Boot Camp the day before the show kicks off. And for retailers on the show floor, the NAMM Idea Center is staying right where it’s been, conveniently located in the lobby of the Anaheim Convention Center. (Think of it as NAMM U’s satellite campus)

Audio Production: More than 300 sessions for seasoned and emerging pro audio professionals from the Audio Engineering Society (AES), TEC Tracks and A3E (Advanced Audio + Applications Exchange), plus Dante Certification Training.

Event Technology: Training and sessions on lighting, lighting networking, safety and rigging from Entertainment Services and Technology Association (ESTA), Front of House, Projection Lights & Staging News and Lighting&Sound America.

Students and Educators: A robust program for music students and faculty, including GenNext College Music Society sessions and Music Education Days.

A visit to The NAMM Show brings every one of us back to the heartbeat of it all—our love and passion for music and the connections we’ve made along the way. The hotel lobby bars, Grand Plaza concerts, the Annual Tribute, exhibitor events, receptions, TEC Awards, Parnelli Awards, Night of Worship concert, and the She Rocks Awards are just a few of the experiences that make The NAMM Show a memorable milestone every year.

Learn more about the benefits of attending The NAMM Show at


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