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Over the years Indian audiences have been very receptive to Latino music – from Ricky Martin’s “Un Dos Tres” and “Livin’ La Vida Loca” to Enrique’s “Bailamos” and “Bailando”, from Daddy Yankee’s “Gasolina” to Shakira’s “Waka Waka” and “Loca”. Though these are Spanish in language, it’s their up-beat, danceable and infectious Latino hooks that have made them huge hits with the Indian audience.

It is no wonder, therefore, that ‘Ginza’ already has around 432 million views on Youtube, within an astonishingly short period of 10 days!

J Balvin, the artist has created a unique urban fusion that blends influences from Puerto Rico’s pioneering Reggaeton artists, the distinct Colombian rhythms of his heritage and a love for progressive Hip-Hop and R&B.

Released on the ‘Universal Music’ label, “Ginza” has already made it to No. 4 on Shazam’s “India Top 100” charts.

Balvin has already shot ahead in a relatively short period in the Latin music scene. In less than two years, the young and impressionable artist has rocked Latin music’s “resurgent urban scene” with the huge success of his debut album, “La Famila,” along with the widespread and continuously thriving No. 1 hit singles “6AM” and “Ay Vamos.”

Here is what Balvin has to say about his song, “With Ginza, I wanted to go beyond my comfort zone, take a risk and bring a new sound to my music,” he said. “I want to continually explore new and original ideas for Latin music…. Cowards rarely make history.”

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