The De Paix Yatra, a Motorbike journey that kicked off on 11th August`12 is set to hit 8 nations to promote World Peace.
Universal Music India releases acclaimed Sri Lankan Hip Hop and R&B artist, Ashanthi’s new single “Let’s give peace a chance” as the official song of the De Paix Yatra, a Motorbike journey from India to England that seeks to honor the unsung heroes of 8 nations of the world who have devoted their lives to bring change. The initiative has been launched to promote World Peace and was flagged off on the 11th of August in Mumbai, India.
To contribute to this noble cause and endeavour, Universal Music will release Ashanthi’s single, “Let’s Give Peace A Chance” as an exclusive digital which will be available for on line as well as mobile downloads. This single will be followed by a compilation album featuring of songs of `peace’ that will be an accompaniment to the De Paix Yatra project going forward.
Ashanthi has toured Europe, The Mediterranean, North America, Australasia, The Middle East as well as most of the Asian subcontinent and The Far East, wowing audiences in the global arena. Her major performances include appearances at the Sydney Opera House – Australia, Trafalgar Square & Millenium Dome – London, Cannes Film Festival –France, ITB worldwide conference (International Tourist Board Convention) – Berlin, Germany.
Managing Director, Universal Music, India & SAARC, Devraj Sanyal, said, “As a musician myself, and the MD of Universal Music, I’m proud to support De Paix Yatra and their mission to celebrate and spread the values of Peace and goodwill. When most of us are tired at the constant stream of hopeless news, here are a group of young people setting off on a mission that is not only full of hope, but also a real-world, fantastic, “roll-up-your-sleeves and get in there to make a change”, creators of the good news. Ashanthi de Alwis, our artist from Sri Lanka, created the original De Paix Yatra song for this worthy endeavor. We wish Parth, Nitesh and the entire De Paix Yatra team success and salute their incredible journey.”
The journey will cover 8 nations across 56 cities in an effort to spread the message of peace and unity. Along its way it will reach out to various colleges and universities where it will carry out a plethora of activities to promote its cause unifying the youth across these countries.
The journey will try to engage celebrities, diplomats, ex-presidents, sports personalities, youth icons and political leaders who can use their public prowess to inspire and widen the reach of the project. The entire journey will be documented and later released in the form of mini-series, films, documentaries and a photo story coffee table book.
“I believe Music is the soul for any Revolutionary thought. No boundaries on Earth can stop Music. And Music for such Special projects like De Paix Yatra means Universal Music Group. The impact of this association will be beyond any imagination. We are absolutely fired up because of all the support that Universal as a label is giving us to make this possible.” Says, Parth Vasavada, Promoter/Rider, De Paix Yatra
Universal music has been more than happy to be in collaboration with De Paix Yatra and looks to add a melody to this journey if all that it entails and even look to construct a s series of short stories of the of the journey of these unsung heroes.
-“Music adds untold value to a story, and seeing Universal’s support of De Paix Yatra has boosted us immeasurably, this journey is now set to music.” – Nitesh Square, Promoter/Rider, De Paix Yatra
With the current situation of political tension between India and Sri Lanka, it is especially significant that Ashanthi, a Sri Lankan artist has decided to release this single in India, trying to spread the message of peace between the two nations.
A fine through message through music.