Remixing old melodies has become quite a trend in the Indian Music Industry,and one can see a sea change in its approach,style and presentation.Today major record labels, producers and renowned singers, be it one or all are trying to create new versions of old melodies,pinching in their own imagination,thoughts and techniques.
What begins as an experiment sometimes comes out as a more entralling version,as it goes with the remix of the song ‘Ghar se nikalte hi’ produced by T-Series featuring Armaan Malik as Singer- Actor, composed by Amaal Malik and written by the lyricist Kunaal Vermaa.The song has certainly proved to be a much better wine though, in the old bottle, as it’s success speaks for itself. It’s popularity with the youngsters has reached over 38 million+ views on youtube,that is still growing strong…
T-Series with its digital partner Amazon Eco celebrated the songs success story at Hard Rock Cafe,on 24 th April. The celebration began with the songs video presentation followed by a live act by the live wire singer Armaan Malik, who melodiously performed the song enthralling, one and all present at the occassion.
Sharing his experiences while doing the remix Armaan said”The original song ‘Ghar se nikalte hi’ was released in 1996 and I was born in 1995, so in fact,I had not heard the song before.It just happened that Bhushanji showed interest in doing a single remix with me,when I heard the song 6 months ago for the first time. I and Amaal treated it like a new song, that’s not a remix,but a recreated version.”
How this version is different explained Armaan saying “The story line of the song changes with the second stanza as its lyrics says ‘par ab wo wahan rehti nahin’ portraying a lover who’s exploring and remembering her old love, as he walks down the memory lane,that makes it different from the original.The song was shot in Greece and Alexa being my beautiful companion, we were almost falling in love with each other during the shoot.I’m glad that our audiences have liked us and have accepted the song so well.”
Bhushan Kumar Managing Director T-Series, talking about the idea of remixing said”Looking at the current trend of making remixes, wherein many old songs are being remixed by music companies and producers,T- Series itself having done many before,we were planning a few new remixes.We found that the song ‘Ghar se nikalte hi’ although was a very popular song in its time and a great melody ,but was not popular amongst the new generation of today. Infact, Armaan himself had not heard the song,when we approached him. But,after the remix came out the youngsters are just loving this version, reason being we have blended the traditional melody well with new instrumentation,a new voice and fresh faces, with whom the youngsters can relate to. Armaan is our exclusive talent and we taught of launching him as a singer-actor in this video, and he suited very well to the role.We are planning to do at least 25-30 singles with all our artists this year,and many things are on the cards in terms of experimenting with various genres such as devotional,traditional and many more.”