Since 2010, the Bacardi NH7 Weekender has established its reputation as one of South Asia’s leading music and arts festivals. With its first edition held in Pune, the fest has since then traversed all over the country including Bengaluru, Delhi NCR, Kolkata, Hyderabad, and Shillong.
The media and entertainment agency Only Much Louder (aka OML Entertainment) has been serving as the creator and the owner of the fest. Now, a landmark deal in the Indian music industry has changed that.
Nodwin Gaming, an esports company and an independent subsidiary of Nazara Technologies, has recently bought the gaming and adjacent intellectual property of OML at ₹73 crores.
Earlier, Nodwin turned heads when it raised ₹164 crores from Krafton, the South Korean gaming firm behind PUB-G. This seems to be a new chapter in both Nodwin and OML’s history as the latter’s managing director Ajay Nair will also join Nodwin’s board.
As a part of the transaction, Nodwin has not only acquired NH7 but also the comedy event YouTube Fan Fest, and India’s biggest hip-hop league Breezer Vivid Shuffle. A rebranding of Weekender might be likely although not much has been revealed on the same.
As it is, Weeekender was gaining international repute for the past few years. This deal might only accelerate its reach further.