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News: Messe Frankfurt aiming for €700 million in sales

As far as the financial position and event portfolio are concerned, the Messe Frankfurt Group remains stronger than ever in 2018. Speaking at the recent Corporate Press Conference, Wolfgang Marzin, resident and Chief Executive Officer of Messe Frankfurt, announced: “We are aiming for around €700 million in sales.” After a very dynamic first six months, projections for the second half of the year are also good.

Since 2010, Messe Frankfurt Group sales have increased by around 50 percent – from €448 million to around €669 million in 2017. Wolfgang Marzin explained the company’s successful growth as follows: “With our three business fields – Fairs & Events, Locations and Services – we have a well-established business model and a
solid foundation for further development.” Messe Frankfurt has consolidated its worldwide network to 30 subsidiaries with the addition of a new location in the United Kingdom and another one in China. The company is strategically driving forward its new business, with 25 events making their debut this year.

As Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH, stresses: “If everything goes according to plan, the exhibitor record of 95,000 companies that we set in financial year 2017 will be broken yet
again.” In the Fairs & Events business field, the company is expanding its sector expertise in key growth regions. With regard to the company’s operating business worldwide, Braun stated: “Our events are growing in depth and breadth, with a high international component and high levels of satisfaction among our customers.” In a generally challenging industry sector and market environment, Messe Frankfurt is there for its customers, investing to great effect in improvements and new developments. Detlef Braun: “As an event organiser and marketing partner to our customers, linking together different perspectives and industry sectors creates space for new projects, business models, cooperative measures and target groups.”

Messe Frankfurt plays host to some 240 events every year. The booking situation in the Locations business field is very encouraging. Working together with city institutions, the company is aiming to further raise Frankfurt’s profile worldwide as an international congress centre. For instance, one of the six major medical congresses in Europe – EULAR 2020, Annual European Congress of Rheumatology – will be coming to Frankfurt, where some 15,000 participants are expected to attend. The Hall of the Year award for Germany, Austria and Switzerland was presented to the historic multi-functional Festhalle as part of the Live Entertainment Award 2018.

Messe Frankfurt aims to take the Services business field to the next level with analogue and digital services. The company’s success is based in no small part on its ongoing dialogue with its customers. Wolfgang Marzin: “We
are learning more about the needs of our customers and are working with them in developing new ideas and innovations – both physical and digital – to bring out the best in their trade fair activities.”


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