Another renowned brand of the musical instrument sector, Tama, has announced that it will once again take part in Musikmesse as an exhibitor next year. This key player is returning to Europe’s biggest business and marketing platform for musical instruments after a year’s absence. Tama will present its products within the framework of the new Musikmesse Brandworld format – an innovative presentation concept for companies from the drum and guitar sectors, which brings together exhibition space, brand education and entertainment in special, product-specific areas.
“With our new Brandworld concept, we offer exhibitors an attractive, all-inclusive solution for presenting their brands and endorsers. Following initial discussions with important companies from the sector, we have registered a positive response to the format and are delighted to confirm that another leading name, Tama, will be taking part in the Musikmesse Brandworld”, says Michael Biwer, Group Show Director of the Entertainment, Media & Creative Industries Business Unit of Messe Frankfurt Exhibition GmbH.
According to Alexander Meinl, Managing Director of the German Tama Sales Organisation, Roland Meinl Musikinstrumente GmbH, the Brandworld concept was the key to Tama’s decision to take part in Musikmesse again: “For Tama, it is very important to have a show like the Musikmesse in Europe. We are looking forward to give our Tama fans what they expect from us and to presenting our artists in cooperation with Musikmesse.” Meinl also emphasised the importance of the fair as a venue where musicians can exchange their experiences, skills, and know-how.
In addition to Tama, Meinl Cymbals and Ibanez have already confirmed that they will be taking advantage of the Brandworld concept for their brand presentations. Messe Frankfurt will announce further details about the Musikmesse Drums and Guitar Brandworlds in the near future.
Information about Musikmesse can be found at www.musikmesse.com
