MusikMesse 2016 : New Festivals to watch out for

Musikmesse – It’s my tune: 7th to 10th April 2016

Musikmesse is the International Trade Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections with a range of products covering the entire spectrum of products for musicians, from classical instruments, guitars and basses, wind instruments and percussion to electric equipment. In 2016, Musikmesse will set course for a successful future with a new concept that not only offers even more services for retailers, distributors and the industry but also underscores significance of the fair as the international business platform for the musical-instrument industry. Moreover, with emotionally charged, themed worlds of music and numerous events, it will be an even more powerful magnet for both international trade visitors and music aficionados. At the last Musikmesse in Frankfurt, 1,310 exhibitors from 51 countries presented their latest products, innovations and services to 65,355 visitors from 120 countries.

Events to look forward to this year

Drum Camp at MusikMesse

Musikmesse 2016 has a special highlight for all drummers and drum aficionados in store: at the new Drum Camp, six top drummers will present their drum sets and demonstrate their skills live in this exclusive setting. Karl Brazil, Mike Terrana, Jost Nickel and other masters of their discipline will appear on stage daily and, after their performance, sign autographs and answer questions about drums and percussion.

Additionally, drum enthusiasts can find out about the different types of drum kits and materials, test drums with expert advice and find the instruments best suited to their individual style. The Drum Camp is located in the ‘Rock meets Pop’ world of music in Hall 11.0 and is open to visitors on all four days of the fair.

Business Academy at MusikMesse

Workshops and impulse lectures on a variety of subjects including communication, sales, law, compliance and marketing. This year, Musikmesse (7 to 10 April 2016) and the Society of Music Merchants (SOMM), the association of the musical instrument and equipment industry, are offering an extensive personal development program for trade visitors from the musical-instrument sector for the first time. The seminars, impulse lectures, workshops and keynotes are free of charge and advance registration is not necessary.

Detailed information about the individual workshops and impulse lectures, as well as the expert speakers, will be published successively on the Musikmesse website at www.musikmesse.com/business soon.

MusikMesse Festival 2016

50 concerts planned in over 30 locations throughout Frankfurt The first Musikmesse Festival will be held on the occasion of Musikmesse 2016 and enrich the International Trade Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections (7 to 10 April 2016) by an additional highlight and offer exhibitors, trade visitors and all music aficionados an extensive range of events in the city’s clubs, bars and concert venues – after the exhibition halls have closed for the day, too. The organizers have now announced an initial list of artists who will appear within the framework of the Musikmesse Festival, and numerous venues. The first confirmed acts underscore the great stylistic spectrum covered Festival. The headliners include:

 Al Jarreau & the hr-Bigband at Gibson Club on 6th April.

 Cicero Sings Sinatra – Exclusive special concert in Frankfurt.

 Axwell & Sebastian Ingrosso at BigCityBeats Birthday on 8th April.

 Eisbrecher at the ‘Jahrhunderthalle’ concert hall in Frankfurt on 8th April.

 Laith Al-Deen at ‘Unionhalle’ on 7th April.

 International German Piano Award with Joseph Moog and Andrejs in the ‘Alte Oper’ on the eve of the fair, 6 April.

 The Dead Daisies at ‘Zoom’ on 8th April.

Other events and activities of the Musikmesse Festival

In addition to the headliners, there will be numerous other concerts in clubs, off-locations, universities and churches. The festival has no single stylistic emphasis.

Instead, it aims to present the complete musical spectrum – from rock and pop, via classic and jazz, to dance and electro.

The presentation of young artists and promoting active music making among young people are also important objectives of the Musikmesse Festival.

The events of the Musikmesse Festival will take place in over 30 concert halls, clubs, discos and event locations in Frankfurt.

Free Festival Ticket for all Musikmesse visitors

There will be a special Festival Ticket giving visitors cheaper or even free admission to the events of the four-day Musikmesse Festival (as long as tickets and capacity are available). The ticket – a Festival wrist band and a voucher booklet – is free of charge for Musikmesse visitors and can be collected from all information counters at the Exhibition Centre. Members of the public buying the Festival Ticket for € 15 at the box office of one of the Festival venues will receive an attractive discount on the price of a Musikmesse admission ticket. There will be no advance sales of Festival Tickets or discounted individual tickets.

Further information about the programme of events at Musikmesse and the Musikmesse Festival can be found at www.musikmesse-festival.com and www.facebook.com/musikmesse.festival/

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