Bollywood singer Javed Ali marks his debut as a Music Director with a campaign for cancer awareness by Aditya Birla Memorial Hospital. The campaign named ‘Ummeed’ is conveyed musically through a video portraying the journey of a cancer patient and his fight against the disease.
The music for the campaign Ummeed has not only been directed by Javed Ali, but has also been sung by the versatile singer.
The campaign intends to create awareness and helps cancer affected patients understand that cancer in many cases is curable if detected early, and clears the misconceptions of the life threatening disease.
Javed Ali is famous for his playback singing in various famous songs including Jashn-e-Bahaara from Jodha Akbar, Kun Faya Jun from Rockstar and Guzarish from Ghajni, amongst others.
Javed Ali says, “I chose to make my music directorial debut with Ummeed because the cause is very dear to me. The lyrics touched me deeply and the cause motivated me to be an integral part of the campaign.”