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Flipkart Collaborates With India’s Best Musicians

Flipkart’s Flyte, India’s largest legal digital music store has collaborated with popular artistes like Sonu Nigam, Mohit Chauhan, Shaan, Shankar Mahadevan, Kailash Kher and Sunidhi Chauhan to release a song called Salaami Ho Jaaye.

Disappointingly, the song has nothing to do with salami or any other kind of meat. However, it is slightly more socially conscious:  ‘Salaami Ho Jaye’, has been created as a positive counterpoint to online piracy by focusing on celebrating Indian music artists’ creativity. The song’s lyrics appeal to music fans in India to support and respect the intellectual property (IP) rights of their favorite artists by opting for legal avenues to buy music.

April 26th, the World Intellectual Property Day 2012 has been chosen by the developers to release this anthem. Now IP rights are a big issue today, mainly due to you, yes YOU torrenting all your files from piratebay. 

The anthem will release on Universal Music, one of India’s leading record labels and will be available on as a free download.

The multi-singer/collaborative song – a one-of-a-kind initiative – is conceived and composed by noted composer Shamir Tandon, who has given music to famous soundtracks like 
national award winning Page 3 and Corporate amongst others, is known for international collaborations and has over 150 advertising jingles to his credit. Besides leading singers, Zanai Bhosle, Asha Bhonsle’s granddaughter, also makes her debut with this anthem and sings the last few lines.

So yeah, check it out. And uninstall your torrent client right now.

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