Electrocraft braces up with AVID VENUE S6L

Electrocraft

Electrocraft’s recent addition of two new fully loaded AVID VENUE S6L mixing systems to their inventory, the ace rental company have incorporated unparalleled dexterity and never before experienced power to their arsenal.

Over time, AVID’s VENUE S6L has asserted itself as a ‘must-have’ piece of technology across the global live sound fraternity owing to its unmatched performance prowess. As the world’s first true comprehensive live mixing system, the flagship VENUE S6L delivers unprecedented processing capabilities with over 300 processing channels, and unrelenting performance and reliability thanks to its advanced engine design; owing to which, several leading rental companies across the globe have added the VENUE S6L as their principal mixing solution.

Electrocraft has been the audio rental solution choice for some of the biggest events to have graced the country; Michael Jackson, Enrique Iglesias, Mark Knopfler, Bryan Adams are just some of the names in this almost endless list of superstar events. And over the years, the company has commissioned every kind of event imaginable – from the largest EDM gigs and festivals to extremely elaborate classical music concertos to intense conclaves and summits. Through it all, the company has paid special attention to staying in tune with the latest technological developments in global pro audio, which is why they’ve maintained their position as industry stalwarts.

Dwayne Das – one of Electrocraft’s chief engineers – shares that the rental company quite identifies with AVID when it comes to foresight in revolutionary pro audio technology. The rental company has kept pace with AVID’s technological offerings to the live sound market, and drawing reference from this, Yohann explains why Electrocraft’s purchase decision of the AVID S6L was special and unique. He shares, “AVID has introduced state-of-the-art technology – especially when it comes to their VENUE series of consoles. They’ve always been light years ahead of their time, and have been game changers in the way live sound mixing was perceived and executed. The same goes with the S6L. The amazing set of features, the solid build quality, and the unhinged power and dexterity is what makes the system incomparable, while the fact that it maintains the lineage of the previous VENUE series consoles makes the entire process of transition so simple and efficient. For example, anybody who’s worked on an SC48 would find it easy to familiarize themselves with the S6L, in terms of the workflow, features and even in some cases, the layout. And all of this while working on a system that’s unimaginably faster, more efficient and unbelievably versatile than anything else out there. We were impressed with the system the very first time we worked on it during a demo session. Hence, opting for the S6L was quite a natural decision in many ways. And to experience the complete extent of the S6L’s potential, both in terms of feature sets as well as scalability, we opted to add the 32D as well as the 24D.”

Other aspects of the system that influenced Electrocraft’s purchase decision to favor the S6L included the comprehensive delay compensation feature, customizable Stage 64 racks with I/O, power to support over 300 processing channels with real-time processing HDX-powered DSP engine, Ethernet AVB connectivity across all system components with ability to connect to MADI, Dante, or Thunderbolt devices, option to share the same I/O across multiple networked S6L systems without any loss of audio quality, direct support for AVID and third-party 64-bit AAX DSP plug-ins, and the system’s massive mix bus capacity.

Electrocraft have already deployed the VENUE S6L 32D system for a few large scale events; one of them being the sold out concert of superstar Bollywood composer duo Salim-Sulaiman at Laxmi Lawns in Pune, which drew an attendance of approximately 10000 people.

Team Electrocraft exude a calm confidence about their newly acquired VENUE S6L consoles and the kind of role they will play in the future mix of things.