He is the most sought after lyricist in the country. We all know about the magic he creates with words. From small budget movies to star glazed blockbusters, versatile lyricist Amitabh Bhattacharya has been constantly crafting foot-tapping and soul touching numbers, which resonate with listeners of all ages, especially the youth! And now the master wordsmith is all armed to tap into a new set of audience – KIDS! Amitabh Bhattacharya has penned downed the brand song of Sony Pictures Networks’ latest kids entertainment channel ‘Sony YAY!’.
Titled ‘YAY Philosophy’, the song takes us through the philosophy that kids live by, basically have FUN & MASTI, and is picturized in a most fun manner, featuring the channel’s brand ambassador Tiger Shroff. The lyricist, who is known to write lyrics that mirror how youth converse in their day to day lives, has, for Sony YAY!, created a brand song which resonates the thoughts of channel’s primary audience i.e. kids. The lyrics are catchy and can definitely get anyone from any age group to sing along. Apart from this, it encourages children to be who they are.
Commenting on association with Sony YAY!, Amitabh says, “It’s very rare that you come across a project that’s true to its nature and it’s audience. Sony YAY! ticks both these boxes. When this came my way, I instantly knew it’s going to be a lot of fun and what I wanted to do with it. YAY! Philosophy stands for letting children be who they are and that’s exactly what we’ve tried to bring out with this song.”
Sony YAY! is available on all DTH platforms!